Value Creation And The Components That Can Be Used

Chapter 3 Questions: 1. Define value creation and the components that can be used to determine value creation per unit. How is value creation related to competitive advantage? For any business unit, value creation will be the most important goal. Giving out values for the customers will increase in the sales along with the services and for shareholder’s, values will be generating in the method of development in stock prices, will make sure that there will be investing in funds in future. From financial insight, values are meant to be formed when an organization will have revenue, which exceeds the expenses. Value creation will be slowly being as standard as a better-quality management aim than a strong financial measures for performances and few of them are motivated for reducing the costs which will be creating short period outputs for the funds that will be refining the long period growth along with the competitiveness. Few experts recognized the importance of value creation and utilized it among all the decisions of company and also among the employees. The most important phase in achieving a company’s attention on the value creation understands all the bases along with the drivers of the value creation inside the company. Concentrating on which will be making values, will be benefitting all the managers who will be focused on the capital and the capacity on enormous profitable probabilities for the growths. If customer’s reputation is consistent value along with timelyShow MoreRelatedValue Creation And The Components That Can Be Used Essay1296 Words   |  6 Pages Define value creation and the components that can be used to determine value creation per unit. How is value creation related to competitive advantage? Value creation is creating value for the customer. Being able to solve or meet the customer requirements. Value is created whenever an action is taken for which the benefit exceeds the cost. Value creation per unit includes the following components: †¢ V-P = Consumer Surplus †¢ P-C = Profit margin †¢ V-C = Value created where o V = Value o P = PriceRead MoreBusiness Analysis : Climate Design1057 Words   |  5 Pagessatisfaction, in addition to increasing sales revenue. Model 1: Customer Value and the Value Creation Process The first framework that I would like to focus on is customer value and the value creation process. What exactly is customer value? How can you define the value customers create? Referring to a simple formula; benefits – cost = customer value, assists in the comprehension of customer value and the importance of value creation in business strategies. This formula states that the cost of a goodRead MoreWhat Is Innovation? State Two Innovations That Has Revolutionised The Current Market? Essay1625 Words   |  7 Pagesor service that creates value for which consumers will pay is called an innovation, an idea must be replicable at an economical cost and must satisfy a specific need. Innovation involves deliberal application of information, imagination and initiative in deriving different values from resources, and includes all processes by which new ideas are generated and converted into useful products. In a social context, innovation helps to create new methods for alliance creation, joint venturing, flexibleRead Moreinformation system1104 Words   |  5 Pagesï » ¿1, Distinguish data from information and describe the characteristics used to evaluate the value of data? Data versus Information 1 ,Data 2, information 3,knowledge. 1, Data raw facts, such as an employee s name and number of hours worked in a week, inventory part numbers, or sales orders .several types of data can be used to represent these facts Data Represented by alphanumeric data numbers, letters, and other characters image data graphic images or pictures Read MoreFirst Three Chapters Of Biblical Genesis875 Words   |  4 Pageschapters are more focused on the creation and the fall of mankind, they also explore the relationship between God and humanity. The chapters lay a foundation for understanding Judaism and Christianity. Most of the moral values that are established in Judaism are upheld and maintained in Christianity. The first three chapters of the Old Testament instills the values of inter-religious cooperation between various groups in the society. They focus on procreation, creation and the fall of man. The firstRead MoreMission Statement Of A Company1225 Words   |  5 Pagesservices, targeted customers, geographic markets, philosophies, and values and plans for future growth (strategic management insight). Below is the current mission statement of Coca-Cola: â€Å"To refresh the world in mind, body and spirit, To inspire moments of optimism and happiness through our brands and actions, To create value and make a difference.† (Coke) For any mission statement to be effective it should consist of nine key components; customers, products or services, markets, technology, concernRead MoreThe Dimensions Of Effective Classroom Practice1248 Words   |  5 PagesMixed Methodology The analytical approach had four main components: 1) Analysis of quantitative observation and survey data to identify underlying dimensions of effective classroom practice, 2) the use of NVivo (a computer-as sited analysis package) to analyze qualitative interviews and detailed observation field notes, 3) the development of analytical matrices at the teacher level, and 4) the creation of individual teacher profiles (Kingston, Sammons, Day and Regan, 2011). Dimensions of effectiveRead MoreThe Integration Perspective And The Christian Psychology Perspective913 Words   |  4 Pagesmodern psychology is secular, scientific, and sacrilegious. However, many Christian psychologists and counselors, organizations and associations such as the Society for Christian Psychology, are striving to unite, integrate and incorporate Christian values, principles and knowledge into modern psychological counseling, research, and practice. Two of the main perspectives that tries to merge the two principles and theories is the Integration perspective and the Christian Psychology perspective. TheRead MoreValue Creation : A Competitive Advantage1555 Words   |  7 PagesValue creation is creating value for the customers who are using the products or services of the company and also creating value for the shareholders of the company. The components that can be used to determine the value creation per unit are the value to customer, price and cost of production. If the prices of thee product or service is raised, then it automatically increases the value of that product and thereby there is a competitive advantage over other companies by generating much profit. CompetitiveRead MoreEssay about How to Solve the Foreclosure Crisis1588 Words   |  7 Pagesneighborhood in the United States. These foreclosed properties problems range from unkempt yards, broken doors and windows, as well as becoming dangerous havens for drugs and violent acts of vandalism. In addition, empty foreclosed homes drive down property values of surrounding homes and neighborhoods. Many of these homes became foreclosures because the buyers could not afford the payments. This inadvertently ruins not only their credit scores, but also ruins the chance of owning a home in the future.

American Flamingo Free Essays

The Blue Eyed American Flamingo Who ever thought there could be so much emotion and so many qualities in a flamingo? After reading this poem author Pape expresses his feelings and the beauty in a flamingo by using analogies describing the features and the distinct details to such a simple bird. The first sentence in this poem is one of the most important. The first sentence says â€Å"I know he shot them to know them. We will write a custom essay sample on American Flamingo or any similar topic only for you Order Now † (line 1) This may seem like a very simple statement, but Greg Pape makes it very bold and is able to express himself off this sentence, by saying he now knows and understands why Audubon had the passion he did for flamingos. In Greg Pape’s poem â€Å"American Flamingo† he captures John James Audubon’s passionate view of the American flamingo. John James Audubon was an American ornithologist, outstanding artist and author of â€Å"Birds of America† (560). In the long history of writing, poetry has held a very special meaning for a human and to allow them to express all of their emotions. The poem â€Å"American Flamingo† combines the mysterious symbols of nature with the inexact emotional language. â€Å"American Flamingo† takes looking at the painting to another level. It was difficult to portray the many emotions Pape was trying to depict throughout the poem. He comes off to be exceptionally stress-free and at ease with life and what he has experienced. â€Å"However; his metaphoric character allows readers of all ages to be able to find a connection with his poetry† (Fitzpatrick). Awesomely, Pape ties several of nature’s incredible elements into his poetry and writing such as; interactions between amazing creatures and their rare or beautiful habitats. On the other hand, He recognizes the high regard he holds for using language in physical representation of objects, animals, people, and places from memories rather than offering abstractions attached to emotion. Pape was a man of very few words he powerfully described life’s minor events and unforgettable memories with metaphorical phrases and simile’s throughout the poem â€Å"American Flamingo† such as â€Å"the jockeys perched like bright beetle on the back of horses pounding down the stretch† (26-29) and â€Å"as they settled down again like a rose-colored fog on the pond† (41-42) Nature and the overlooked side of earth are given notice as Pape creates outstanding pictures with his astonishing words about the images he discovers in this beautiful, enormous world that we live in. Right similar to piece of majestic artwork, â€Å"Pape allows the reader to take a step back and enjoy all of the images that we sometimes take for granted or do not even notice† (Fitzpatrick). Many people just see a flamingo as a beautiful, intriguing, large, rose-pink colored bird that is always standing on one leg. Other than taking it to the next level and looking more in depth at the bird, like John James Audubon does in his painting and Greg Pape does in his poem. Audubon and Pape express the marvelous details to what makes this bird so magnificent. In the poem Pape gives many descriptions of the flamingo and its beauty such as â€Å"I did not know the eyes of the flamingo are blue, a deep live blue. †(2-3) And â€Å"beneath the over-draping feathered monument of the body, between the long flexible neck and the long bony legs covered with pink plates of flesh. † (18-21). Too many people these qualities are not some of the first things noticed when one takes a glance at the overly large bird. Pape and Audubon take describing a flamingo to the extreme. Even if one has never seen a flamingo in real life after reading Pape’s poem an exact image of the magnificent flamingo will be created. As the poem draws to an end Pape states â€Å"the loud flat metallic voice of the announcer fading as the flamingos, grazing the pond water at the far end of the infield, rose in a feathery blush only a few feet off the ground, and flew one long clipped-winged ritual lap in the heavy Miami light, a great swirl of grace from the old world that made tickets fall from hands, stilled horses , and drew toasts from the stands as they settled down again like a rose-colored fog on the pond (30-40). â€Å"American Flamingo† displays a range of bright pieces, often startling many with their generous spirit and frequently linking colorful memories of the past with present moments of indirect understanding or even slightly higher instances of enlightenment. â€Å"Each piece of Pape’s poetry increases readers’ awareness of relations hips between nature and humans or between us and others, especially those close to us. As well, readers attain an acute appreciation for the impact of the past and on the present, or the way fragments of stored memories may influence our everyday lives. (Edward) After reading the poem â€Å"American Flamingo† I now have a new found knowledge on flamingos. Pape’s words created a picture perfect image in my head. He sets a tranquil mood with his vivid descriptions of flamingos. My prior knowledge of flamingos was very minimal, but due to Pape’s vivid words and amazing word description, I now know every specific detail about the deep live blue eyed flamingo. Works Cited Byrne, Edward. â€Å"American Flamingo. Souther Illinois Universty Press, 21 Mar 2007. Web. Web. 13 Sep. 2012. http://edwardbyrne. blogspot. com/search? q=American Flamingo. Fitzpatrick, Kelly. Good reads. N. p. , 13 Mar 2011. Web. Web. 16 Sep. 2012. http://www. goodreads. com/review/show/148430531 . Pape, Greg â€Å"American Flamingo† Literature for Composition. Eds, Sylvan Barnet, William Burto, and William E. Cain 9th ed. Boston: Longman, 2011. 560-61. Print. How to cite American Flamingo, Essay examples

Capacity Crisis in Disaster Risk Management

Question: Discuss about the Capacity Crisis in Disaster Risk Management. Answer: Introduction Risk is an important concept in every field. Risk management is the process of identifying and assessing the risks for minimizing the impacts of the disastrous event or to increase the understanding of new opportunities. The major objective of risk assessment is to guarantee that uncertainty does not repel the efforts from the business goals. The risk management in the disaster and emergency situations includes reducing the damage, which is caused by the natural hazards like; flood, drought, earthquakes, and cyclone or any emergency event. This report on risk management includes the critical elements, which guide the risk of emergency or disaster. Furthermore, it discusses the impacts of emergency situations and disaster on local communities. The report will help in understanding various key concepts regarding the risk assessment and management in the emergency situations and disaster. Emergency and disaster situation can arise anytime. It can disturb your life or can put you in the danger. Emergency is a circumstance, which poses risk to life, property, health, environment and life. There may be some emergency situation, which need urgent involvement to inhibit this bad situation (National Center for Disaster Preparedness, 2017). Natural disaster can include various events related to the weather and regulated by the geographic location. Most of the disaster situations can be expected allowing the individual and communities the chance to prepare earlier for the event. Difference between Emergency and Disaster There are some differences between emergency and disaster, even though an emergency situation can feel like the situation of disaster to the people, those are involved in it. Disaster is described as a sudden disastrous event, which brings loss, damage or a failure, whereas emergency can be defined as an unexpected mixture of the situations of the situation, which calls for instant action. It needs a relief and assistance. A situation of disaster can impact more people and can have disturbing consequences, which that of an emergency (Paton, 2007). The emergency situation can convert into a disaster whereas a disaster is naturally a situation of emergency. It can be said that the results of emergency situation will lead to the disaster. Thus, the situation of disaster and emergency are two different things and sometimes they are confused, but both are related to each other. Among other factors, risk perception is supposed to impact the preparedness of the people for, reactions to and reclamation from the natural disasters. It is very important for implementing effective risk management strategies. In the process of handing with the happening of natural disasters, New Zealand has gained a better experience in managing the resources to combat the disaster risks (Lawrence, 2016). Though, the risk management is controlled by the technocratic pattern. The social facet is generally unnoticed. The government in the country has made efforts time to time for the publics good, but is does not give attention to tat how the community looks at these disasters. Various studies have been conducted to know about the perceptions of people about the natural disasters risk in New Zealand. It is revealed that the public in the country is aware of the natural emergencies and disasters and associated risks. After conducting a study of eight New Zealand groups, it is analyzed that earthquakes got the highest risk exposure ranking over the 24 hazards. Trends in Emergency and Disaster Occurrence The population of New Zealand is at the risk from variety of hazards. Many infrastructures, industrial and residential areas, situated in New Zealand are affected by these hazards. Country is facing increasing trends in emergency and disaster occurrence. The country is affected by the technology and other human-made events (Edens, 2016). The emergency and disaster occurrence in New Zealand includes various events, like; landslides, Coastal hazards, snow fall, droughts and severe winds. Coastal hazards: In the New Zealand, there is 18000 kilometers of coastline, which is continuously changing through high storm surges. So, it is very challenging to manage economic and residential use of this coastal atmosphere. With the increase in the seaside residential area, people, infrastructure and property are at risk. Landslides: landslides in the New Zealand are caused by the earthquakes or extreme rainfall. There are two major landslides happened in New Zealand; are in Matata, Eastern Bay of Plenty (North Island) in the year 2005 and Abbotsford, Dunedin in south Island in year 2005. Snowfall: Snowfall in winter is very common above 1000 meters in the North Island and Southern Alps. There may be Snowstorms, which can rarely bring the snow to lower heights (Wilson, 2006). For example, there was a case in New Zealand in the June 2006 (Canterbury Snowstorm). Droughts: Drought is one of the most common and expensive hazards in New Zealand, because it can impact a large area and the effects of them can be felt for several years of occurrence. It causes shortage of water and affects the irrigation supplies. It affects the rural and agriculture sector primarily (Edens, 2016). The electricity generation in the country depends on the levels of river and lakes. It was seen in the hydroelectric drought in 1991 and Auckland water supply drought in the year 1993. Earthquake: Earthquake is badly damaged the people, property and assets in the city. Currently, the earthquake occurred in the year 2011, i.e. Christchurch earthquake. In this, 185 people were killed and several thousand people were injured. Thus, the country is facing different types of natural hazards. It is affecting the lives of people, residing there. The Below- mentioned graph shows trends in natural disaster in New Zealand. It also indicates the number of deaths in a particular disastrous event. World Health Organization/ International Disaster Database Without understanding the risk or uncertainty, it is difficult to know about the risk management in the unfortunate situations. The concept of risk is somewhat different in different situation. Risk is the uncertainty or threat of loss, damage, danger and injury, which is caused by any internal or external exposures (Jorgustin, 2012). The risk can be avoided by taking any preventive action. The meaning and causes are different in different areas; like insurance, finance, food industry and any other industry. There may some events, which generate the risk of natural disaster or emergency situations, like; flood, drought, earthquakes, and cyclone. Risks from emergency situations and natural disaster are very common in the New Zealand. It can be from the storms, landslides, floods, severe weather, earthquakes and tsunami. Increasing awareness and knowledge about the risk and risk management is necessary to minimize the vulnerability of the local communities (Tiwari, 2015). Hazard is an important concept of risk management. It can be defined as a human activity or occurrence that may lead to injury, loss of life, damage to the property, environmental deprivation or impact on human health. These hazards may be combined, single or sequential in their impact. Each and every hazard is categorized by its geographical location, frequency, probability and intensity (United Nations, Office for Outer Space Affairs, 2015). Hazard has been identified as the risk, but it is accepted that it is a component of risk not the risk. There are some examples of socio-natural hazards, like; flooding, landslides, which are associated with the human brought environmental changes and hazards related to climate changes. Vulnerability can be defined as the situations, which are determined by the social, physical, environmental and economic factors, which surge the exposure of a community, people, resources or systems to the effects of hazards or risks (Campbell, 2009). This situation is multi-dimensional in the nature. People differ in their susceptibility to the risk as a result of their gender, social group, age, ethnic and some other factors. It can differ in its types, like; poverty means that housing is not able to bear an earthquake; it may result in the slow response to the situation of disaster. It can lead to a great loss of life. Examples of vulnerability include like; less protection of resources or assets, poor construction of buildings or houses, high level of education or poverty and lack of awareness and information among population (Shaw, Pulhin Joy, 2010). Capacity defines the ability of an individuals and communities to deal with the hazards, which depends on the exposure, level of impact and capacity to adjust in the situation of damage and taken the benefits of opportunities and handle the impacts of alteration. Like concept of vulnerability, capacity is dynamic and it will change according to the situations (Gaillard, 2010). The individuals and communities must have some specific capacities, like; capacity to foresee the risks, capacity to give responds to the natural hazards and capacity to recover or adapt the changes. Resilience can be defined as the capacity to withstand, adapt to or fast recovery from an emergency or disaster situation. According to a research, the communities with the greater ability, who have better access to the social, human, economic and political capital and the people who have the abilities in developing and getting these resources are more resilient in the situation of disaster (Kenney, Phibbs, Paton, Reid Johnston, 2015). There are many researchers, who defined the disaster resilience as an outcome and a process. Outcome has inclined to implement the reactive methods which can serve that situation and take focus from imbalances, which result from disaster. As a process, creating the resilience in situation of disaster includes assisting the abilities of people, communities. Impact of Emergency situations and disaster on local communities Communities play an important role in the emergency situations. At local level, there are so many things, which can be done to fortify the capacity of communities and moderate the impacts of disasters and emergencies. Emergency situations and disaster have large impact on the people of the community. It affects all the classes of community in different way. The people may face the loss of their property and assets, injury and death of their loved ones. Occurrence of droughts affects the rural agricultural sector severely (American Museum of Natural History, 2017). These droughts also have social and psychological impact on the communities, which are engaged in the farming process. There may be some complex emergencies, which have major impact on the public health system. For example, a significant decrease in the resources, changes in the management of heath care services and development of health services delivery. Furthermore, the affected people in the community can be categorized in three groups, like; primary victims, observers and emergency responders. The primary victims are the people, who have been affected by the loss and damage (Johnston, Becker Paton, 2008). The emergency responders are the people, who provide services in the situations, such as; police, medical group, Red Cross and local emergency services. These people support the population in the disaster area. Disaster risk management is a process of utilizing organizations, services and operations to implement the policies and strategies for reducing the negative impacts of emergency situations and disasters, hazards and probability of hazards (Fiilho, 2012). Generally, emergency and disaster management goes through three phases. These phases are; response, rehabilitation and recovery. While the rehabilitation and response efforts are completed in the days or weeks and recovery efforts are conducted in months. This includes redesigning the infrastructure and resettlement of livelihoods (Kelman, Mercer Gaillard, 2012). Conclusion This report has provided overview about the key concepts of emergency and disaster management in New Zealand. This includes the discussion about the hazards, vulnerability and resilience in the context of emergency management. The country is facing various challenges due to disasters, like; foods, landslides, droughts, earthquakes and snowfall. The communities in the country have large impact on the community and other supporting people. The prevention teams in New Zealand are playing an important role in the protection of people, property and infrastructure after the occurrence of disaster. The graph shows the trends in the emergency and disaster occurrence in New Zealand. Thus, an effective risk management is important for handling these risks. References American Museum of Natural History. (2017). Psychological effects of Emergencies. Retrieved from https://www.amnh.org/our-research/natural-science-collections-conservation/general-conservation/emergency-preparedness/emergency-response/psychological-effects-of-emergencies/. Campbell, J. (2009) Islandness: vulnerability and resilience in Oceania. Shima The International Journal of Research into Island Cultures 3(1): 85-97. Edens, J. (2016). Whats the risk of Natural Disaster in New Zealand and around the world? Retrieved from https://www.stuff.co.nz/national/87757267/whats-the-risk-of-a-natural-disaster-in-new-zealand-and-around-the-world. Fiilho, W.L. (2012). Climate Change and Disaster Risk Management. Springer Science Business Media. Gaillard, J.C. (2010) Vulnerability, capacity, and resilience: perspectives for climate and development policy. Journal of International Development 22(2): 218-232. Jorgustin, K. (2012). Disaster and Emergency, Whats the Difference? Retrieved from https://modernsurvivalblog.com/modern-survival-ideology/disaster-and-emergency-whats-the-difference/. Johnston, D., Becker, J., Paton, D. (2008). Building disasterresilient communities: the need for community-based programmes. New Zealand Local Government, 44, pp. 17-20 Kelman I., Mercer J., Gaillard J.C. (2012) Indigenous knowledge and disaster risk reduction. Geography 97(1): 12-21. Kenney, C.M., Phibbs, S.R., Paton, D., Reid, J. Johnston, D.M. (2015). Community-led disaster risk management: A M?ori response to ?tautahi (Christchurch) earthquakes. Australasian Journal of Disaster and Trauma Studies, Vol. 19, pp. 9-20. Lawrence, J. (2016). Implications of Climate Change for New Zealands Natural Hazards Risk Management. Policy Quarterly, Vol. 12, Issue 3. Pp. 30-39. National Center for Disaster Preparedness. (2017). Recovery and Resiliency. Retrieved from https://ncdp.columbia.edu/research/recovery-resiliency/. Paton, D. (2007). Measuring and monitoring resilience. GNS Science Report 2007/18. Wellington, New Zealand: GNS Science. Shaw, R., Pulhin, J.M. Joy. (2010). Climate Change Adaptation and Disaster Risk Reduction: Issues and Challenges. Emerald Group Publishing. Tiwari, A. (2015). The Capacity Crisis in Disaster Risk Management:Why disaster management capacity remains low in developing countries and what can be done. Springer Publications, pp. 53-59 United Nations, Office for Outer Space Affairs. (2015). Risks and Disasters. Retrieved from https://www.un-spider.org/risks-and-disasters. Wilson, E. (2006). Adapting to climate change at the local level: the spatial planning response. Local Environment, 11.

Missed Nursing Care free essay sample

Patient safety is a concern in the hospital setting. Missed nursing care due to high nurse patient ratios, or staffing issues leads to patient falls. Patient falls tend to be a big issue and expensive matter for hospitals nationwide. This paper will focus on a qualitative research article regarding missed nursing care, staffing, and patient falls. Included will be a summary of the research, methods and research used in the study, significance of the research findings, ethical considerations, and a conclusion. Summary of Research Problem Falls pose problems for many patients, such as death, fractures, functional need, and afraid of reoccurrence. Although, hospitals have set forth evidence based guideline strategies for de creasing the number of falls. Consistency and implementation of the strategies are limited. Data was gathered from 188 medical surgical units in 48 separate hospitals nationwide. Data revealed there was not consistent use of interventions to address specific risks. The findings go hand in hand with nursing care being regularly missed. We will write a custom essay sample on Missed Nursing Care or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Nursing care often gets missed due to staffing issues. Missing any nursing care or not fully completing tasks leads to patient falls (Kalisch, Tschannen Lee, 2012). Methods and Research Used in the Study A qualitative approach was used in the design of this research. The research project was conducted in smaller scale hospitals of 60 beds to larger scaled hospitals with 913 beds. The total number of units was 124, this was broken down to as little as 2 units in the smaller hospitals to as many as 22 units  in the bigger hospitals. Unit inclusion criteria were, an average patient length of stay of 2 days or more and, a patient population greater than 18 years. Exclusion criteria were short stay units and pediatric, womens health, perioperative, and psychiatric units. All patient care units in the hospitals that met the inclusion criteria agreed to participate in the study (Kalisch, Tschannen Lee, 2012). 3432 nurses were included in this study. In addition to nurses 980 nursing assistants were participants of this study. The surveys return rate was 57. 3%, some units was as high as 99.6% and as low as 34. 4%. (Kalisch, Tschannen Lee, 2012). Missed nursing care data was collected from the MISSCARE survey. This survey focuses on identifying the rate of missed care. (Kalisch, Tschannen Lee, 2012). The article states that the National Database of Nursing Quality Indicator standards was used as a guideline to describe Hour Per Patient Day (HPPD). The number of working hours by all nursing staff was to calculate these HPPD values (Kalisch, Tschannen Lee, 2012). Any witnessed or unwitnessed event that leads to a patient found on a floor is used as a definition for patient falls. A ratio of falls per 1000 patient days was used as the calculation of fall rates for this research. (Kalisch, Tschannen Lee, 2012). Significance of Research Findings Statistical analysis showed that there is a high correlation between patient falls and the factors of nurse staffing that were addressed in this study. This shows that nurse staffing is significant in preventing patient falls and safety concerns in the hospital. The findings in data collected reinforce previous findings that greater staffing leads to fewer patient falls in the hospital. There were several correlations between the data collected and patient falls. The correlation and data collected also support that the types of missed care can be predicted at different staffing levels(Kalisch, Tschannen Lee, 2012). Ethical Considerations After institutional review board approval from each of the contributing hospitals, study data was collected from November 2008 to August 2009. During the research process patient privacy remained protected. No ethical issues were listed to being an issue. Conclusion The findings from this research study emphasizes the significance of guaranteeing that required care is accomplished daily, to decrease the number of patient falls. Although, staffing may affect the rates of patient falls, the level of influence is lowered when care is finished entirely. Additional work must be done to help nurses in completing essential tasks such as ambulating patients, assisting patients with toileting, patient assessments, and answering call lights, which may mean more staff members. Techniques for helping staff members complete all portions of nursing care include lists, reminders, and engagement of the patient. Until it is completely understood that the process of nursing care and its relationships to patient outcomes are related, we will not be able to develop positive strategies to stop unfavorable proceedings such as falls. Staffing and nurse to patient ratios should be considered to help aid in nursing care completion.

21 Inspiring Quotes About Life and Our World

21 Inspiring Quotes About Life and Our World A whole new world; a dazzling place I never knew. These mellifluous words from the soundtrack of Aladdin say it all. The world, however absurd, dangerous, or harsh, is a fine place to live. The world is special because of its inhabitants. Cherish our world and protect it from destruction. Our planet is our home and we are its caretaker. Here are some world quotes that fill you with intrigue and fascination. If you think about it, our world is a rich tapestry of cultures, languages, people, landscape, colors and people. Technology has helped to diffuse boundaries, whether physical or cultural. We call our world a global village because though we belong to different countries, we are essentially a single race. Sarah Ban BreathnachThe world needs dreamers and the world needs doers. But above all, the world needs dreamers who do.Johann Wolfgang von GoetheThe world is so empty if one thinks only of mountains, rivers and cities; but to know someone here and there who thinks and feels with us, and though distant, is close to us in spirit - this makes the earth for us an inhabited garden.Saint AugustineThe world is a book, and those who do not travel read only a page.Albert EinsteinWhat really interests me is whether God had any choice in the creation of the world.BuddhaWe are what we think. All that we are arises with our thoughts. With our thoughts, we make the world. Albert EinsteinThe world is not dangerous because of those who do harm but because of those who look at it without doing anything.Mark TwainDont go around saying the world owes you a living; the world owes you nothing; it was here first.Albert EinsteinThe most incomprehensible thing about the world is that it is at all comprehensible.Oscar WildeIn the world there are only two tragedies. One is not getting what one wants, and the other is getting it.J R R TolkienThe wide world is all about you; you can fence yourselves in, but you cannot forever fence it out.Dave BarryThe world is full of strange phenomena that cannot be explained by the laws of logic or science. Dennis Rodman is only one example.Ernest HemingwayThe world is a fine place and worth the fighting for and I hate very much to leave it.Joseph CampbellParticipate joyfully in the sorrows of the world. We cannot cure the world of sorrows, but we can choose to live in joy.Hans HofmannThe whole world, as we experience it visuall y, comes to us through the mystic realm of color.Natalie KocsisThe world is a playground, and life is pushing my swing.Henry David ThoreauWhats the use of a fine house if you havent got a tolerable planet to put it on?Charles M SchulzDont worry about the world coming to an end today. It is already tomorrow in Australia.Carl Gustav JungThe only thing we have to fear on the planet is man.E E CummingsThe earth laughs in flowers.Helen KellerAlthough the world is full of suffering, it is full also of the overcoming of it.Oscar WildeThe true mystery of the world is the visible, not the invisible.

Can Regulation Of Tobacco Affect Health Care Costs Economics Essay

Can Regulation Of Tobacco Affect Health Care Costs Economics Essay The economic calculations associated with tobacco use are very complicated. For every savings, there are increased costs in other areas. Many productivity costs are subjective, while things like tax revenues are very definitive. These costs can be absorbed by various entities; public, private, and governmental. The tobacco industry has been viewed as the root of many of these costs. This industry has historically been exempt from oversight by any governmental agency, other than taxation. The Food and Drug Administration (FDA) has recently taken charge of overseeing and regulating many tobacco products, including cigarettes. Can the new regulations have any effect on health care costs? Why is tobacco use such a big deal? According to the World Health Organization (WHO), tobacco is the second major cause of death in the world, responsible for one in ten adults and the fourth most common risk factor for disease worldwide (2010). Costs (both public and private) associated with health ca re related to tobacco are astronomical. Productivity is reduced or lost when people are at their prime due to tobacco use. â€Å"A 1994 report estimated that the use of tobacco resulted in an annual global net loss of US$ 200 thousand million, a third of this loss being in developing countries† (World Health, 2010). This paper will look at the costs associated with tobacco use in the United States and the relationship regulation may have on reducing these costs. Compared to the length of time tobacco has been used, the health effects of its use are just recently becoming understood by the general public. Prior to this knowledge, the tobacco companies were free to advertise without any regulation. 1789 saw the first tobacco advertisement in the U.S for snuff. Communication, transportation, and manufacturing constraints of the time prevented any major branding and marketing successes. â€Å"The first strong national tobacco brand didn’t emerge until near the end of the Civil War, when both Union and Confederate soldiers in Durham, North Carolina raided a local farmer’s tobacco crop while waiting for a surrender to be completed. After the war was over, these soldiers began writing to the farmer, Mr. John Green, requesting more; Green went on to establish the successful Bull Durham Tobacco Company.† (Collins & Lapsley, 2010) The cigarette machine was one of the two major innovations that changed the industry and embedded tobacco into the minds of Americans. It was introduced in the 1880s and allowed companies to go from producing 40,000 hand-rolled cigarettes a day to over 4 million. The other major innovation came in the form of advertising. The color lithograph revolutionized advertising and packaging. These factors allowed companies to brand their products, searing them into the fabric of everyday life. Promotions, such as trading cards, were packaged with cigarettes and became collector’s items. World War II came and went wit h millions of soldiers and sailors addicted to nicotine courtesy of free cigarettes issued along with meals. Marketing remained pretty much unregulated throughout the 1950s. Advertisements promoted how healthy it was to smoke and how doctors (whom the public trusted) recommend one brand over another. Sponsorship of television shows, like The Flintstones and Gunsmoke, propelled cigarette smoking into a normal and expected part of life. â€Å"For tobacco companies, it was the Golden Age: cigarette ads featured endorsements from dentists, doctors, babies and even Yankees slugger Mickey Mantle† (Collins & Lapsley, 2010).

References Essay Example | Topics and Well Written Essays - 250 words - 1

References - Essay Example Keep in mind that many of these tests are designed to test your intelligence, critical thinking skills, behavioral patterns and decision-making ability. These tests are not designed to test your potential IQ or examine your previous work history. Also, many employers will notice when a candidate appears to be nervous or stressed over a pre-employment test and immediately question whether you are an adequate fit for the stresses of the everyday work environment. Relax, take a deep breath, and concentrate on exuding as much confidence as possible when taking the pre-employment test. The personality test is probably the most common pre-employment test given by employers today. These tests are designed to test your answers to questions to examine your personality and test whether the personality type would be a good fit for the potential job. Employers can learn a lot about job candidates through these tests, but these are not tests that should cause you to worry. There literally is no right or wrong answers because the information is all about you. It is always best to answer these tests as honestly as possible because the employer will receive an almost immediate score report of the personality test. At this point, the employer has already begun a pre-test interview, so they have had a little time to get to know you. If your personality scores far different than what they know about you, this can raise serious concerns for the employers. Be honest at all stages in the application process, especially on the personality tests. First of all, you need to take your time and read every question completely. Follow the instructions exactly as they are written because many tests are also designed to test your ability to follow directions. Also, many pre-employment tests work on a rating scale usually around 1-5. Each rating system may be

The Gross Profit Margin of Mark Equipment Pty Ltd Essay

The Gross Profit Margin of Mark Equipment Pty Ltd - Essay Example The Gross Income Margin is a financial measure to evaluate an organization’s financial wellbeing by disclosing the percentage of cash left after considering the cost of goods sold into account. The gross income value of an organization serves as the basis for the payment of further expenses and future reserves. The gross income margin of an organization can be calculated as the ratio of its revenue less its cost of sales to its revenue value. i.e., Gross Income Margin = (Revenue – Cost of Sales)/ Revenue The cost of sales refers to the direct expenses involved in the manufacturing of the products sold by the organization. The cost of sales value includes the cost of resources utilized in the manufacturing of the products along with the labor expenses utilized in the production of the products. Thus, the cost of sales can be computed as, Cost of Sales = Opening Stock + Purchases – Closing Stock The computation of the cost of sales of a company does not comprise of any indirect costs involved in the process of sale of the products. Thus, the repair and maintenance charges, costs of depreciation of tools and equipments, rent expenditure, wages and charges of water and electricity have been excluded from the calculation of the cost of sales and hence from the computation of the gross profit of the company . Therefore, the cost of sales of Mark Equipment Pty Ltd for the present year and the previous year would be, The assessment of the financial health of Mark Equipment Pty Ltd can be carried out by the examination of the financial ratios of the company. The analysis of the current ratio shows that it has increased from 1.28 in the previous year to 1.34 in the present year. Ideally, the company should have current assets by current liabilities ratio of 2:1, in order to be in a position to comfortably repay their short-term liabilities. Thus, though the percentage of current assets of the company is a little higher than that of the current liabilities, the company should try to improve its current ratio in order to enhance its liquidity. The company also needs to focus on its cash assets so as to improve its creditworthiness. The debt ratio and the debt to equity ratio indicate the financial leverage of the organization. Debt ratio signifies the relationship between the total liabilities and the total assets. The debt ratio of Mark Equipment Pty Ltd has slightly increased from 0.57 to 0.69 during the period. The debt to equity ratio helps in deriving a reasonable relationship between the debt and the equity value of a company . The present value of the debt to equity ratio also increased a little from 0.17 in the previous year to 0.21. Since the values of the mentioned ratios are moderately low, it can be implied that the company is in a position to raise long-term debts, in case it wants to, considering the moderately low interest rate. The fixed asset turnover ratio of Mark Equipment is 22.51 in the present year, whereas the fixed asset turnover of the company for the previous year has been 18.07. The total asset turnover for the previous year was 5.23, whereas it decreased to 3.63 in the present year. It implies that Mark Equipment had been able to generate more volume of sales in relation to the fixed assets it holds . Thus, the company had utilized and managed its fixed assets quite fairly, though it needs to improve the utilization of its overall assets.

Pride and prejudice Coursework Letter Essay Example for Free

Pride and prejudice Coursework Letter Essay Dear Mrs Bennet, I hope that all your family is in good health. I am ashamed to confess that inquiring about your family is not the main reason of writing to you but it is nevertheless a matter which I believe is of great importance to your family. I believe that it is my duty to inform you about the recent events at Hunsford. I am sure that you will be delighted to hear that your daughter Elizabeth had been proposed to by Mr Darcy. However, it is regretful that I must inform you of Lizzys rejection of Mr Darcys marriage proposal. Yesterday in the afternoon, Mr Collins, Elizabeth and I were both invited for tea at Rosings. However Elizabeth could not accompany us because it was clearly evident that she had a migraine. At first Mr Collins was most perturbed by Elizabeths decision not to go to Rosings but I finally encouraged him not to press her anymore seeing that she was really unwell. Yet Mr Collins could not stop to remind her of how displeased Lady Catherine would be. However, on our return I went to check on Elizabeth and I was shocked to see her look paler than ever. She had dark red eyes with puffed up cheeks, as if she had been crying. When I asked her what had happened she burst into tears, and proclaimed that Mr Darcy had visited her in our absence and she then revealed that she had rejected his offer! The reason that Eliza gave for her rejection him was because of his abominable pride and conceited manner. Yet I do believe he sustains all of these ill features. However, on the contrary Mr Darcy is a secure man. His wealth is of immense amount, à ¯Ã‚ ¿Ã‚ ½10,000 a year! As we both know, Eliza has previously made mistakes, for example turning down Mr Collins, and now Mr Darcy! She has made some ill decisions in her life and we both know well of her that she can sometimes act foolish. Yet, Eliza is my best friend and so my purpose of writing to you is to ask you to advise your daughter to marry such a man of stature. How many men can she turn down? If she carries on the way she has she will lose a future of security and wealth. Mr Collins and I are financially stable and I am fully secure. Yet, I wish I could say the same for Eliza, if she gets married. Mrs Bennet, it is both familiar to us to get married as soon as possible and grasp every opportunity as it comes. When you are secure then there will be free time to fall in love. But Eliza contradicts these opinions which both to you and myself are so imperative. She wants to marry for love yet this cannot always be the case. She does not want to marry for financial security. Mr Darcy is such a wealthy and well connected man. It is up to you Mrs Bennet to advise your daughter to not regret making dreadful decisions. I thought that I had to write about this as Eliza is my good friend.

Graduation Speech: Sit Down and Shut Up :: Graduation Speech, Commencement Address

Hi everyone, and congratulations to all the seniors for successfully completing the first phase of your life. We are all now independent and must look to the future. Everyone will go their separate ways, whether that be attending college, getting a job or traveling the world. While the members of our senior class may be taking drastically different paths, one goal is common to us all. That goal is to achieve success. There is not a person graduating today who does not want to succeed in the rest of their life, at least I hope not. So we all want to succeed, but what is success? Some people look for success and happiness by achieving great things in their careers. Others look for it by amassing material wealth and money, finding the best-looking partner or gaining power and recognition. Still others attempt to gain a sense of happiness and well being by going to the best parties and living wildly. While these things might seem to be good, fun or rewarding at first, those feelings will always be temporary and leave you feeling dissatisfied. Picture this, two old men are lying in a hospital within hours of death. One man is a multi-millionaire and once seemed to be very successful in life. He lived the high life and got whatever he wanted, but now he has no family or friends with him in his final moments and he is scared to death of dying. The second man is not rich, but he was always kind and lived a life of integrity. Loved ones and friends surround him, and he faces death with no fear, since he is right with God and his eternal future is secure. While the first man might have seemed better off from outward appearances, it was the second one who experienced true happiness and success. In order for us to live life to the fullest, we must force ourselves to change our priorities. While it is natural to be selfish and put oneself first, true joy and love will be found only when God and others are treated more importantly than oneself.

Chocolate and Like Water for Chocolate Essay

In Chocolat, I learned that food has magical power that engages and connects people and brings them into good relations. Vianne and her daughter were not welcomed in a conservative and religious town at beginning, however her chocolate had magical power to melt those peoples’ cold attitude and they became drawn into her chocolate, even that stubborn pastor Reynaud who had strong hostile feeling against Vianne did so at the end. I liked the part that Reynaud couldn’t resist to break in her store and try all the chocolates before Easter Sunday. It is like one of my dreams. I roll in chocolates. I imagine myself in a field of chocolates, on a beach of chocolates, basking-rooting-gorging. I have no time to read the labels; I cram chocolates into my mouth at random† (Harris 312). I believe his attitude also influenced and changed town people since he is the symbol that his faithful people ought to believe in and follow in their town. I also enjoyed seeing the relationship between Vianne and Roux. With similar characteristics they both have, such as free minded, not religious like town people, move from a place to another and somewhat isolated from society, it is natural that they feel close each other. Especially, the night they spent together is one of my favorite parts, because it was described beautifully and romantically. â€Å"The garden was still warm in the glow of the braziers. The mock oranges and lilacs of Narcisse’s trellis blanketed us beneath their scent. We lay on the grass like children. We made no promises, spoke no words of love, though he was gentle, almost passionless, moving instead with a slow sweetness along my body, lapping my skin with fluttering of the tongue. [†¦] For the moment, simple wonder; at myself lying naked in the grass, at the silent man beside me, at the immensity above and the immensity within. We lay for a long time, Roux and I, until our sweat cooled and little insects ran across our bodies, and we smelled lavender and thyme from the flower bed at our feet as, holding hands, we watched the unbearable slow wheeling of the sky† (Harris 289-290). In Like Water for Chocolate, I learned the method of Magic Realism and enjoyed reading several themes which were described with Magic Realism. Magic Realism is an aesthetic style or genre of fiction in which magical elements blend with the real world. The story explains these magical elements as real occurrences, presented in a straightforward manner that places the â€Å"real† and the â€Å"fantastic† in the same stream of thought. I enjoyed reading this novel from very beginning with Tita’s dramatic birth in kitchen. Her tide of tears on her birth becomes lots of salt to be used for cooking later on. â€Å"Tita was literally washed into this world on a great tide of tears that spilled over the edge of the table and flooded across the kitchen floor† (Esquivel 6). â€Å"That afternoon, when the uproar had subsided and the water had been dried up by the sun, Nacha swept up the residue the tears had left on the red stone floor. There was enough salt to fill a ten-pound sack-it was used for cooking and lasted a long time† (Esquirel 6). I like this part because Tita not only has a big passion over cooking, but also she could produce an ingredient –salt by her own, which has an important role later on. I enjoyed reading the part that the wedding cake Tita made for her sister makes every single guest feels longing, intoxicated and frustrated at the wedding. Tita’s love over Pedro was so strong and her poison: tears in the cake made everyone become sick. â€Å"The moment they took their first bite of the cake, everyone was flooded with a great wave of longing. †¦] But the weeping was just the first symptom of a strange intoxication- an acute attack of pain and frustration- that seized the guests and scattered them across the patio and the grounds and in the bathrooms, all of them wailing over lost love† (Esquirel 39). Watching both films also helped me understanding and picturing each scene clearly. Now I am enjoying the third novel, The Edible Woman, because this novel is written in modern plot and describes women’s conflicted feeling in modern society through food and cooking.

Mary Shelley’s Frankenstein Essay

In Mary Shelley’s Frankenstein there are a lot of examples of how she is warning the readers about the perils of modern science. One of the biggest examples is the creator of Frankenstein, and Frankenstein himself. The fact that someone was taking the role of â€Å"god†, and trying to create life is a very scary factor in life. If someone of our kind can gain the power to create their own human life from machines, science, and electricity then they could have the ultimate power. Power is something that all human kind wants to achieve, but also fear. Power goes along with the perils of modern science, which Mary Shelley warns the readers about. Modern science is definitely something to fear, and that is exactly why Mary Shelley was warning her readers. Frankenstein is just a huge example period about how scary modern science is, and why she was warning us. Mary Shelley makes references in Frankenstein from Milton’s Paradise and Garden of Eden. So much has been done, exclaimed the soul of Frankenstein—more, far more, will I achieve; treading in the steps already marked, I will pioneer a new way, explore unknown powers, and unfold to the world the deepest mysteries of creation. † The quote shows; especially the part where he says he will â€Å"explore unknown powers, and unfold to the world the deepest mysteries of creation†, a great example of how she is warning the readers about the perils of modern science. It states how exploring more with science will help him create more out of life. The deepest mysteries of creations†, is something scary to even think about someone exploring. Frankenstein has a lot of similar qualities to the god in Milton’s Paradise Lost. One great example is what was said earlier, which was the fact that they both want to create life. There is also the fact that both creators rejected their creations. The quote from page 57 Frankenstein says, â€Å"Oh no mortal could support the horror of the countenance†, which is him completely rejecting his creation and only based solely on his horrendous appearance. This book is all about him experimenting and creating life and acting as god. He creates life, and then instantly rejects it because it was not created to his full potential, which means he will continue to create again until his creation is perfect. With so many rejected creations can come so many problems, and who knows what the rejected creations will become. Just like with Frankenstein’s creations, he was portrayed as a fearful monster, which is what mankind was afraid of and wanted nothing to do with. Not only was Frankenstein’s creation hideous looking, but it also lacked in speech, which made people even more scared. People are afraid of not being able to communicate, and not being able to understand. Shelley is not only warning us as readers about science, and what the future could hold because of these experiments, but she is also showing what happens when someone acts as god, and completely fails. When you are not only ignorant, but also irresponsible on top of that, these types of mistakes will happen, and you will end up regretting what you have created; â€Å"I was seized by remorse and the sense of guilt, which hurried me away to a hell of intense tortures, such as no language can describe. â€Å"

Invented Ethos - Definition and Examples in Rhetoric

Invented Ethos s in Rhetoric In classical rhetoric, invented ethos is a type of proof that  relies on the qualities of a speakers character as conveyed by his or her discourse.   In contrast to situated ethos (which is based on the rhetors reputation in the community), invented ethos is projected by the rhetor in the context  and delivery of the speech  itself. According to Aristotle, say Crowley and Hawhee, rhetors can invent a character suitable to an occasion- this is invented ethos (Ancient Rhetorics for Contemporary Students, 2004). Examples and Observations The ethos of  rhetors is established by the words  they use and the roles they assume in their meanings and varied interactions.(Harold Barrett, Rhetoric . SUNY Press, 1991)  and Civility Situated Ethos and Invented Ethos Ethos is concerned with character. It has two aspects. The first concerns the esteem in which the speaker or writer is held. We might see this as his/her situated ethos. The second is about what a speaker/writer actually does linguistically in his/her texts to ingratiate him/herself with the audience. This second aspect has been referred to as invented ethos. Situated ethos and invented ethos are not separate; rather, they operate on a cline.  For example, the more effective your  invented ethos is, the stronger your situated ethos might become in the long run, and vice versa.(Michael Burke, Rhetoric and Poetics: The Classical Heritage of Stylistics.  The Routledge Handbook of Stylistics, ed. by Michael Burke. Routledge, 2014) The Critic's Ethos: Situated and Invented The two considerations here are situated ethos and  invented ethos  respectively. When it comes to aesthetic criticism... situated ethos  is when a successful novelist in his  own right is asked his opinion about another novel. His opinion is respected because of who he is known to be- situated ethos. But the critic has to set up shop  by himself and pronounce (for example) on a painting when he himself does not know how to paint. He does this by means of some form of invented ethos; that is, he has to come up with various rhetorical devices for getting people to listen. If he is successful at this over time, then he acquires a reputation as a critic and has therefore grown into situated ethos.(Douglas Wilson, Writers to Read. Crossway, 2015) Aristotle on Ethos [There is persuasion] through character whenever the speech is spoken in such a way as to make the speaker worthy of credence; for we believe fair-minded people to greater extent and more quickly [than we do others] on all subjects in general and completely so in cases where there is not exact knowledge but room for doubt. And this should result from the speech, not from a previous opinion that the speaker is a certain kind of person.(Aristotle, Rhetoric) Treated as an aspect of rhetoric, Aristotelian [invented] ethos presumes that human nature is knowable, reducible to a range of types, and manipulable by discourse.(James S. Baumlin, Ethos, The Encyclopedia of Rhetoric, ed. by Thomas O. Sloane. Oxford University Press, 2001)Today we may feel uncomfortable with the notion that rhetorical character can be constructed since we tend to think of character, or personality, as fairly stable. We generally assume as well that character is shaped by an individuals experiences. The ancient Greeks, in contrast, thought that character was constructed not by what happened to people but by the moral practices in which they habitually engaged. An ethos was not finally given by nature, but was developed by habit.(Sharon Crowley and Debra Hawhee, Ancient Rhetorics for Contemporary Students, 3rd ed. Pearson, 2004) Cicero on Invented Ethos So much is done by good taste and style in speaking that the speech seems to depict the speakers character. For by means of particular types of thought and diction, and the employment besides of a delivery that is unruffled and eloquent of good nature, the speakers are made to appear upright, well-bred, and virtuous men.(Cicero, De Oratore)

Improving macro-organizational communication in organization Essay

Improving macro-organizational communication in organization - Essay Example But, in an organization, these workers will normally be apportioned or â€Å"structurized† into departments for better arrangement and streamlining of work. These different departments can only boost an organization by working in unison, and thereby actualizing the opportunities on offer, so they could reach their targets and the estimated profits. So, ‘working in unison’ is the key, and the ‘key’ which opens up the minds of the workers working in the department, and aid ‘unison’, is communication. That is, communication between organization’s different departments or etc will only help the workers to work as a team and help them in coordinating and concluding the given work successfully. So, this paper will analyze how to improve the macro communication in an organization using Electronics, with Harley Davidson as a guide. Providing a perfect and barrier environment to the workers will develop communication in an effective manner. For that the management should initiate new methods and if those methods are based on technology, it will surely provide optimum results. With many organizations diversifying physically with units and sister concerns being established at different places, there has to be seamless communication for the effective functioning of the organization. Same way, if an organization also concentrates on the sale or supply side of its products and services, communication need to be established between the manufacturing unit and the sale or supply side. In these situations, where physical distances could be the barrier, technology and the technological products will only break that barrier and will help to maintain the communications, thereby benefiting the organization in many ways. Among the many technological products, the electronic ones could be bring in immense benefits and we can see this by analyzing how Harley Davison used the electronic equipment of RFID to maintain

Realism and Idealism Essay Example | Topics and Well Written Essays - 500 words

Realism and Idealism - Essay Example Take for instance a U.S. nation where every citizen is inclined to get by the latest trends in technology and relevant aspects of industrialization or the modern thinking of wellness by achieving personal satisfaction through continuous individual endeavor, an increase in self-respect is established as a consequence. With an improved sense of well-being, one chooses to act with freedom that yields a more conscious attachment to the golden rule of acting with liberty yet preserving the value of not causing any potential impedance on anyone’s path. Because a person at this stage is shaped by a justice model aimed at even distribution of resources, one learns the essence of working interdependently so that the desired individual objectives are made capable of casting reflections that affect others in the similar manner. The outcome of the conceptualized justice in application should however ensure agreement on base policies that constitute every individual’s freedom in rel ation to the welfare of the rest of the society. In this fashion, J. Rawls took to account the social contract proposed by Locke as well as the equal allocation of all social primary goods. While the typical odds may direct it to the risks of acquiring a communist profile along with the corresponding disadvantages thereof, American culture has become sufficiently flexible to adopt an ideology patterned after Rawls’ proposition. If liberty, wealth, opportunity, and confidence have been met in the process such that these good attributes.

Management Is Doing Things Right; Leadership Is Doing The Right Things Essay

Management Is Doing Things Right; Leadership Is Doing The Right Things - Essay Example His distinction between management and leadership has been a popular topic for debate for several years now.Leadership acts as a tool in settling on the best course of action to take- what are the things that should be done to reach our targets? But according to Drucker’s philosophy, leadership is strong and successful when the leader thinks through questions like ‘Of those things that would make a difference, which are right for me? By ‘doing the right things’, he meant that effective leadership is considering the company’s mission, describing it and openly establishing it. It is a leader’s job to set clear goals for the company and define the standards needed to be maintained while achieving the goals. Being aware that he is not in control of the universe, he has to make compromises. This, however, he does once he has thought of the right and the desirable. Drucker defines leadership as mundane, unromantic and boring. Its essence lies in perf ormance. Effective leaders keep on checking their performance against the achievement of their goals. This practice helps them to analyse their choices and decide on what is important and needs immediate attention. It also assists them in identifying their strengths and recognizing their weaknesses. Regarding this, Drucker says: ‘I have seen a great many people who are exceedingly good at execution, but exceedingly poor at picking the important things. They are magnificent at getting the unimportant things done. They have an impressive record of achievement on trivial matters.’ Setting the right kind of goals plays a significant role in developing a successful leader. It is of extreme importance to set realistic achievable goals which fit in with the overall mission, keeping in mind the external constraints such as political, economical, and financial and internal constraints such as the current resources available and the interpersonal issues. In accordance with this s tatement of his, lies the aspect of responsibility within leadership. Rank and privilege is not the core to leadership. It is, in fact, the sense of responsibility that the leader feels and exhibits that represents strong and reliable leadership. Hence, a successful leader is one who takes initiative to tackle a task and uses the given resources optimally to derive maximum benefit. Drucker claims America’s chief of army staff in World War II, General George Marshall, became a productive leader through responsibility and diligence. Such kinds of leaders do not fear the self-determined subordinates. Instead, they encourage their juniors, assisting them to reach their potential and accomplish all that they are capable of. Being ambitious for a leader is far smaller a risk than being mediocre. An effective leader is also aware of the consequence that organizations face in case of the leader’s impeachment. In regard to this, Drucker rightly says: ‘An effective leader knows that the ultimate task of leadership is to create human energies and human vision’ Drucker at one point stresses over the effectiveness that every leader is expected to possess. Be it in a government agency, a hospital, a business, a labour union, a university or army, a leader seems to bear high intelligence and imagination only seconds it. Yet he lacks the vital link between his effectiveness and his intelligence, imagination or knowledge. However, many leaders come in contact with the dangerous near successes traps which usually revolve around the mindset

Domestic domestic violence Essay Example | Topics and Well Written Essays - 250 words

Domestic domestic violence - Essay Example The description and nature of domestic violence bears dissimilarity across countries. The laws and constitutional priorities of a region influence the characterization of domestic violence. Violence is a societal issue of distress. This means that it may be construed differently in unrelated areas. The forms of domestic violence vary by definition. It may range from emotional exploitation to physical resentment. In addition, there exists sexual cruelty or even financial misappropriation. All these forms of mistreatments are encompassed in domestic violence. The effects of domestic violence often trickle down to all household members (Stover). Its undesirable effects not only include terrorization and psychological cessation, but it also results in grievance and grave harm to general well-being. Depression and sexual dysfunction also follow in dangerous cases. In contrast, domestic violence may have some positive effects. In some societies, it is an approach of raising children in an upright manner. For instance, in some families, discipline involves corporal punishment or caning of children. It all hangs on the region, and the supposed meaning of domestic

Challenges Of The Indian Textile Industry Marketing Essay

Challenges Of The Indian Textile Industry Marketing Essay Scale: Indian Textile Industry is highly fragmented Industry that is lead by several small-scale industries. Because of this, there is lack of Industry Leadership. These small companies do not have fiscal resources to invest in technological up-gradation and they are not able to generate economies of scale. This leads to inability to establish a world-class competitive player. All the sectors except spinning face the problem of scale. India has very few large firms and other firms are generally smaller than their Chinese or Thai counterparts. Some of the Chinese large firms have 1.5 times higher spinning capacity, 1.25 times denim (and 2 times gray fabric) capacity and about 6 times more revenue in garment than their counterparts in India  [1]  which in turn gave an effect on the overall cost distribution along with the ability to attract customers with big orders. No of Exporters Source: CRISIL Skill and Labor productivity: Though Industry has cheap and skilled manpower but they are less productive comparative to other south Asian countries. Low Labor productivity due to lack of skills and modernized infrastructure is making Indian textile industry less productive than other competitor nations. An Industry and Regional Perspective Source: Economics Program Working Paper Series: The Cost Competitiveness of the Manufacturing Sector in China and India (Bart van Ark, Abdul Azeez Erumban, Vivian Chen, Utsav Kumar) Along with the labor productivity issues three other issues are of important consideration: (a) there is a lack of technical manpower -there are only 30 programmes at graduate engineering (including diploma) levels graduating nearly 1000 students this number is insufficient for bringing about significant technological change in the textile sector; (b) Investment by Indian firms for training of its existing workforce is very limited and the skills are confined to already existing processes; (c) there is serious dearth of trained operators and supervisors in India. It is expected that Indian firms will have to invest close to Rs. 1400 bn by year 2010 to increase its global trade to $ 50 bn. This kind of investment would require about 70,000 supervisors and 1.05mn operators in the textile sector and at least 112,000 supervisors and 2.8mn operators in the apparel sector (assuming a 80:20 ratio of investment between textiles and apparel).  [2]  In this situation the real bottleneck t o growth is going to be availability of skilled manpower. Poor Infrastructure: Technological Obsolescence and low degree of modernization in various steps of value chain affects the quality, cost and distribution. The general trend in the country is to go for second hand and outdated looms thus resulting in lower productivity and quality. Raw material from power looms and handloom is of low quality. Though India is a hub of IT services, they are not effectively implemented in textile sector to improve the productivity 1.png Inadequate Research Development and Lack of Technology Upgradation: Government of India has done significant investment in various schemes and other programmes for the growth and development of the industry. It launched Technology up gradation fund scheme in 1999 and issues Rs 916 bn for technology upgradation. However TUFS have not benefited all the segments of the Textile Value Chain -large parts of the funds have gone to the relatively healthier spinning sector. 2.png Low FDI: Lack of scale and the fragmented nature of industry have discouraged mega investments in the Indian textile industry. Unattractiveness of the industry has resulted in abysmal FDI inflows, despite 100% FDI being allowed under the automatic route. These drawbacks created a hurdle to make industry more competitive on the global basis. Legacy of government policy: Government followed protectionist policy for handlooms (labour-intensive and seen as a means to sustain employment) vis-à  -vis power looms mills. India had antiquated labour laws. The companies have often broken their business down into small units to avoid any trouble created by labor unionization. India also maintained capacity restrictions for a long time because government wanted to incentivize Small-scale industries. The Land and urbanization laws resulted in closure of urban mills and lack of import subsidies on advanced machinery resulted on limited technology advancement. Lack of Trade membership: India is serious lacking in trade pact memberships, which leads to restricted access to the other major markets. This issue made others to impose quota and duty, which put scissors on the sourcing quantities from India. High Power Tariff: After raw material, power cost is the most significant cost in the whole supply chain. High power cost and erratic supply hampers the production in India. High Cycle time for garments: Cycle time is the key factor in determining the competitiveness of a firm. It has a direct impact on both price and delivery schedule. Cycle time reduction is strongly correlated with high first pass yield, high throughput times, low variability in process times, low WIP and consequently cost. Currently Indian firms have high lead times and they must reduce their cycle times across the entire supply chain.   The average lead time in manufacturing and delivery sums to around 45-60 days from fabric buying to shipment of apparels. It can also get extended to 80 days. The mean delay in exporting finished garments from India after procurement of raw materials is estimated to be 15.5 days. The shelf life of products driven by fashion is merely 45 days therefore, such delays are indefensible. In contrast Turkey completes entire task ranging from approval of design to delivery in warehouse in a flat 30 days cycle  [3]  . Turkey also has the strategic advan tage of being located close to EU markets and positive liberal political conditions. Customs must provide a turnaround time of  ½ day for an order if we expect Indian firms to become part of larger global supply chains. Indian textile firms must enforce a deployment of industrial engineering with specific importance on cellular manufacturing, JIT and statistical process control to minimize lead times on shop floors. Usage of IT for increasing the productivity is also low in this sector. Indo French Collaboration Machinery: The French textile machinery Manufacturers has established a firm foothold on the international markets for many years. France is the European Unions third largest exporter of textile machinery and the sixth largest in the world. More than one hundred countries have chosen them as their partners to whom they export 90% of their national production. They are a dynamic group of companies who created years ago a private professional Association UCMTF (French Association of Textile Machinery Manufacturers), whose aim is the promotion of the French machines and French companies. The specialized sectors of the French textile machinery industry are: Spinning preparation machinery Long fibre spinning machinery Fibre opening, fibre blending machinery, textile waste recovery Cards Nonwovens manufacturing line Such expertise if augmented with Indian government support can help the issues associated with poor infrastructure and machinery resulting in poor quality of fabric and thus increase the competitiveness of Indian textile in global market. The French textile machinery manufacturers also realized the importance of the Indian textile industry. They invited the Indian textile producers to a series the Indo-French seminar French Technology to Boost the Indian Textile Industrys Competitiveness which were held in Mumbai and Ludhiana on 20th and 23rd April 2010 respectively. The aim of this seminar was to regularly facilitate direct contacts between the Indian textile producers and the top management of the French machinery producers. In words of Mrs Evelyne Cholet, the Secretary General of UCMTF- Organization of such seminars in India is very important at present especially when the Indian Government realizes the importance of new investments in textile machinery to stimulate this strategic sector. The technical textiles sector for which France has an expertise is another sector which has great potential in India This endeavor is supported by Indian government as these seminars were held under the patronage of the office of the Textile Commissioner Ministry of Textiles and Government of India. The French Trade Commission of the Embassy of France in India, Ubifrance (Frances agency for the international development of French companies) and the French Textile Machinery Manufacturers Association (UCMTF) were co-organizers of the seminars. Technical Textile: India is at the threshold of technical textile development, which is set to play a huge role in the development of the countrys various facilities, thus offering the greatest growth potential in this sector. Owing to the rise in demand for value added textile products in the developed nations, the technical textile industry is said to grow around 4 5 percent. According to the recent research by the Textiles Committee, the technical textile industry in India is expected to grow at a rate of 11% anually and reach a size of around $14 billion by 2012. The current size of the market is little less than $8 billion and the projected investment in this sector is around $1000 million. Technical textiles correspond to a multi-disciplinary field with different applications in numerous fields such as medicine, aerospace sports, defence, agriculture and construction. France has already developed expertise in this segment. In France, the technical textile industry comprises nearly 600 companies, consisting of very small businesses, numerous SMEs and big groups alike. Some twenty trades are represented, from fibre production and spinning through to clothes-making and assembly, and cover 12 sectors of application. This type of material is regularly used in widely varying fields such as packaging, protection and safety, clothing, construction, transport, the environment and the medical sector. All these mutually complementary companies work within a network of technical centres, laboratories, universities, competitiveness clusters and professional associations. Their excellence is recognized far beyond the borders of France. Indian manufactures can learn a lot from French technologies and products in technical textile segment. In order to facilitate this learning Techtextil India International Trade Fair for Technical Textiles and Nonwovens is organized where pavilions from Germany, Frnace and Italy present their latest innovations. The objective of the fair is to achieve a future oriented perspective and practical technical information in a range of presentations and discussions specially formulated for the high potential Indian market. Techtextil India is supported by the Office of the Textile Commissioner of the Ministry of Textiles, Government of India. In words of Mr. Dayanidhi Maran, Union Textiles Minister, present at Techtextil 2009- The technical textile industry has a high potential to attract investments worth $1.03 billion and generate around 3,00,000 additional employment by 2012. Since India has highly-skilled manpower and abundant availability of raw material, it can emerge as a key player in the technical textiles industry Innovation through Competitive pole: In order to improve the highly fragmented textile industry of India the French model of competitive poles can be applied. Since French textile industry is a mature sector, innovation is the key factor driving the industry. The French textile industry has been re-organised in the past few years in order to respond to the current innovation and technology creation needs. In 2004, the  «Ã‚  Pà ´les de Compà ©titività ©Ã‚  Ã‚ » (Competitive Poles) were put in place to respond to this need. These poles are associations that group enterprises, research centres, and public and private training institutions. The objective of these poles is to create the environment to the economical renewing of the regions by implementing new products and services. Innovation is, therefore, in the centre of the competitive poles. There are in France now 71 poles spread across the country. The programmes of the poles are financed by the government, by 1.5bn EUR each year in total (including all industries and activities), but local authorities and associations also contribute to the financing. The competitive pole is organized under 2 main axis: Technical textiles Customization of clothing textiles The Lile region is a key example of the competitive pole approach. Nowadays, more than 50 % of the textile engineer in France are graduated in the metropolitan area of Lille Mà ©tropole at lENSAIT and HEI. Technical trainings are also available at the ESAAT. The UP-tex is the pole dedicated to the textile, technical and traditional (clothing), that is located in the metropolitan area of Lile. The UP-tex works as an association of enterprises, research centres, and centres dedicated to technology transference. Its ambition is to become the European reference in terms of advanced textile materials, polysensoriality and design and mass customisation. Furthermore, the labelling of the competitive pole UP-tex has also contributed to the reinforcement of Liles position as a reference in terms of innovative and clothing textiles. The UP-tex has as objectives: Develop the project of the  «Ã‚  customized enterprise  Ã‚ », in order to create a new value chain to the textile  / clothing branch Promote the national and international plan of the high-performance textile regional pole, its economic network (through the CLUBTEX) and its scientific competences Create basis for the emergence of an European technological platform through the creation of the CETI (French  : Centre Europà ©en du Textile Innovant, English: European centre of the Innovative textile) Support the research projects by the attribution of labels to selected projects Further develop innovation in the textile and clothing industry CLUBTEX, which is the association of local industrials to promote innovation in technical textiles, is key element to the success of the Lile textile pole. The association is grouping, nowadays, 58 industrial, 1 union and 6 training and researching centres, all with one common objective to create innovation through the mutualisation of resources. The industries participating in CLUBTEX produce under the SPL (SPL  : French for Systà ¨me Productif Local , in English  : Local Production System) District Textiles Techniques label, which helps on the identification and differentiation of the products towards the customers. Recommendations Government Initiatives: Government can take actions under the following heads for improving the textile industry: Flexibility of contract labor law: Labor Laws should be more liberalized and made favorable that will help to make labor more productive. Textile industry should be exempted from contract labor law Better implementation of TUF: Government should focus on providing uniform disbursement of incentives through TUF Attracting FDIs: Government should provide tax incentives to attract FDI to make it more competitive in global marketplace. Establish integrated textile parks. Allow more Foreign Direct Investment (FDI) in Garment Retailing to enable large, modern retail showrooms to set up shops in India which will promote local sourcing and will result in better production Encourage Private Sector for Partnership collaboration Develop supporting Industry: Develop textile machinery industry (currently 70% of textile machinery is imported. Faster port clearance and cheaper transport Skill development Initiatives: Set up skill development centers. More Training centers should be opened to train the workforce and awareness of new technology and trends should be increased among manpower. Collaboration with Institute like SITRA (South India Textile Research Association) for labor skill development Reduce power tariff, encourage renewable sources of energy through government subsidy, reduce interest rates and transaction costs. Setting up of quality checking laboratories to ensure global competitiveness Apparel park to promote exports: In National Textile Policy 2000 government established Apparel International Mart: Apparel Export Promotion Council has constructed an Apparel International Mart (AIM) at Gurgaon to provide showrooms on lease and license basis to the established exporters to showcase their products Aid to agriculture industry to improve the availability, productivity and quality of Raw Material: In National Textile Policy 2000 government implemented Cotton Technology Mission: To improve the performance of Cotton sector through improvement in Research Development, quality and productivity of products. The Govt. of India is aimed to increase production of cotton by 50% with improved quality and productivity Firm level Initiatives Companies should improve the productivity at firm level to develop economies of scale: Up-grading technology: Form JVs with global players for technology up-gradation and scale Implementing TQM: ensure waste minimization, product durability and reliability. Lean manufacturing: optimized distribution network and supply chain management to attain reduced cycle time Use of IT services In-house skill development program Apparel Industry Landscape Global Textile and Apparel trade is recovering after a slump during the economic recession in 2008-09, and is expected to reach US$ 1 Trillion by 2020 from the current US$ 510 Bn. The growth in trade is driven by increased outsourcing of western / developed countries towards lower cost countries in Asia. Indias Textile Apparel industry (domestic + exports) is expected to grow from the current US$ 70 bn to US$ 220 bn by 2020. The Indian domestic Textile and Apparel market size in 2009 was US$ 47 bn and is expected to grow @ 11% CAGR to reach US$ 140 Bn by 2020 Domestic Apparel retail market was worth US$33 Bn in 2009 and is expected to reach US$ 100 Bn by 2020. Export Sector: Indias exports have also recovered in 2009-10 following increased global demand and is currently worth US$ 23.5 Bn. Indian apparel exports have also grown by a CAGR of 11.7% in last 4 years. The export market includes readymade garments of cotton, man made, silk, wool and other textile materials with cotton products accounting for the major share. India has the potential to increase its export share in world trade from the current 4.5% to 8% and reach US$ 80 Bn by 2020. India has the potential of this strong growth in exports because of increased sourcing shift from developed countries to Asia. Indias also possess different strengths which makes it a suitable alternative to China for global buyers. In terms of financial returns, Apparel is the most attractive product category amongst retail product categories both in terms of Returns on Capital Employed and EBITDA. Garmenting Technical Textiles are the most attractive segments within the Apparel value chain in terms o f ROA and EBITDA. According to KPMG research investments upto US$ 68 Bn will be required by 2020 across the Textile supply chain to tap the potential market generated by the growth of textile industry. Investment required in garment sector by 2020 is to the tune of US$ 14 Bn and for processing is US$ 19 Bn. Apparel Industry: However Indian Apparel Industry is a small scale sector with high degree of fragmentation. Apparel manufacturing has about 77,000 small scale units classified as domestic manufacturers, manufacturer exporters and fabricators. Due to low entry barrier, garments industry is the least capital intensive part of textiles value chain, leading to high fragmentation. There are around 8200 registered apparel exporters in India. The turnover of 4800 exporters is less than 5 million INR which indicates the high level of fragmentation. Apparel Retailing: A huge chunk of apparel market is contributed by urban segment. Majority of this urban segment stays in few selected cities where organized retail is preferred mode of shopping thus organized retail plays a very important role in domestic apparel consumption. Total apparel and fashion accessories retail market was worth Rs.80,000 crore in 2004, which grew by 11% each year till 2006. Although organized retails chains and exclusive brand outlets are gaining momentum, traditional retailers and MBOs still dominate apparel retailing. One of the key factors for the huge growth is due to expansion by apparel brands and retailers to small but potential cities. Many global brands like Marks Spencer are getting established in India by franchisee route. Malls are expected to be one of the main drivers for growth of apparel retailing, as they provide large areas. Mens Apparel: Man apparel stands at $ 8.1bn in 2007 with a market share of 42% of total apparel market. It is expected to see high growth in near future but % share will decrease due to growth in other segments.In 2007 men apparel industry was mainly dominated by shirts accounting for 36.5% of total men segement. The established key players are Arvind mills, Madura Garment, Westside, shoppers stop and Pantaoon. Levis Strauss is the major newcomer in the same segment. Women Apparel: women apparel stands at $ 6.7bn in 2007 with a market share of 34% of total apparel market. It is expected to grow till 11bn by 2009. Some of the important changiing trends observed in this segment are Liberalization of casual wear in the office is increasing the ready to wear market Working women demand western or indo-western outfits that last in fashion and quality Saree have the higest share but trouser and skirts are growing rapidly due to changing social trends From 2002 to 2007 saree demand has shown a CAGR of 12.8% whereas Trouser and skirts have shown CAGR of 34% 1.png Kid Apparel: Kid apparel is the smallest segment of $ 4.7 bn. Licensing interntional kids apparel is a successful strategy to capture the premium market. Some popular brands in same category are Disney, Barbie etc. This segment have very little brand penetration of 5-8% but it is expected to grow at 15-20% A comparitive analysis of all segments with their expected growth is shown below: Key growth drivers for the textile and apparel Industry are : Growth in organized retailing at 41% CAGR. Increasing number of working women. Increasing household income Changing demographics Affinity for brands and better shopping experience Profile of French brands: High end/ Luxury Brands Products coverage Gender targeted Target Customer Marketing strategy Product Strategy Hermà ¨s Clothing accessories Male/Female High-end/ rich population of all ages Exclusivity is the key word. Products are very Expensive and often perceived as durable goods (can be passed from mother to daughter) Overbuying is discoraged: clients do not have the right to by more than a X number of items per collection Very high-quality, often hand-made by specialized artisans; eg. leather goods often produced by experts in Italy. Each maison has its Flagship products, that remain unchanged, or are slightly updated across collections. Pret-a-porter collections are innovative and trend-setter for the rest of the clothing industry LVMH Louis Vuitton Clothing accessories Male/Female High-end/ rich population of all ages Channel Clothing accessories Female High-end/ rich population of all ages LVMH Dior Clothing accessories Male/Female High-end/ rich population of all ages Chloà © Clothing accessories Female High-end/ rich population of all ages Yves Saint Laurent Clothing accessories Male/Female High-end/ rich population of all ages Lanvin Clothing accessories Male/Female High-end/ rich population of all ages LVMH Givenchy Clothing accessories Female High-end/ rich population of all ages Maison Martin Margiela Clothing accessories Male/Female High-end/ rich population of all ages Premium/ Middle Product Coverage Gender Targeted Target Customer Marketing Strategy Products Strategy Isabel Marant Clothing accessories Female Mid 30s/ Early 40s Targets are high-end of medium class, that cannot afford luxe but wants to buy the best product they can afford. Price sensibility is not to be neglected. Brand strengh based on notoriety, string communication campaigns and sales to clean stocks. New trend is the affiliated-brand strategy, such as Athà © and Etoile, by respectivelly V.Bruno and I.Marant, that target at different age ranges as a way to maximise sales Fit and Design are the key words. Quality is important, but not overvalued as for luxe products. Some brands will have a few flagship products, but as general rule the collections are completely renovated each season Vanessa Bruno Clothing accessories Female Mid 30s/ Early 40s Carven Clothing accessories Male / Female Mid 30s/ Early 40s De Fursac Clothing accessories Male Late 30s/ Late 40s Jacadi Clothing accessories Children 0 to 8y +/- Bonpoint Clothing accessories Children 0 to 8y +/- Gerard Darel Clothing accessories Female Mid 30s/ Early 40s Agnà ©s Clothing accessories Female Mid 30s/ Early 40s Claudine Pierrot Clothing accessories Female Mid 30s/ Early 40s Manoush Clothing accessories Female Late 20s/ Early 30s Maje Clothing accessories Female Late 20s/ Early 30s Zadig Voltaire Clothing accessories Children/ Male / Female Late 20s/ Early 30s Ba Sh Clothing accessories Female Late 20s/ Early 30s Sandro Clothing accessories Female Late 20s/ Early 30s Les Petites Clothing accessories Children/ Female Late 20s/ Early 30s Comptoir des Cotoniers Clothing accessories Children/ Female Late 20s/ Early 30s Athà © Vanessa Bruno Clothing accessories Female Late 20s/ Early 30s Etoile Isabel Marant Clothing accessories Female Late 20s/ Early 30s Kooples Clothing accessories Male / Female Whole 20s Berenice Clothing accessories Male / Female Late 20s/ Early 30s Bel Air Clothing accessories Female Whole 20s Middle/Low range Product Coverage Gender Targeted Target Customer Marketing Strategy Products Strategy Zara (Spanish) Clothing accessories Female Mid 30s/ Early 40s Disposable Fashion. Easy-to-wear collection hits, constantly renovated (short collections) Design Disposable fashion. Quality is not perceived as key product attribute. Products are often produced outside Europe Mango (Spanish) Clothing accessories Female Mid 30s/ Early 40s H M (UK) Clothing accessories Female Mid 30s/ Early 40s Naf Naf Clothing accessories Female Late 20s/ Early 30s Sud Express Clothing accessories Female Late 20s/ Early 30s PROMOD Clothing accessories Female Late 20s/ Early 30s Etam Clothing accessories Female Various Middle/Low range Product Coverage Gender Targeted Target Customer Marketing Strategy Products Strategy Uniqlo (Japan) Clothing accessories Male/ female Families looking for basic items with average quality and good price Long-lasting collections, not really fashion-driven (does not follow trends). Good value for money Le Petit Bateau Clothing accessories Children/ Female French brand in India: Based on the consumption profile we can see that women segment is the fastest growing segment and also the share of formal wear like trousers and skirts is increasing due to increasing number of working women in the society. Thus a French brand targeting female consumers in the age range of Late 20s/Early 30s will be best suited for India. Though the disposable income is increasing, the target group of women is highly value conscious hence Premium/Middle or Middle/Low class brand will perform better than the luxury brands. Also the segment purchasing luxury brands is although growing but currently too small to target. Important Parameters to consider while entering India Positioning: The most important part is the positioning in the Indian consumer mind-space. Smart casual positions are taken in by the brand such as ColorPlus, Dockers and Canary Blue. Design wear are gone with square-1 mall and Kimaya, Kazo and individual designer having their stand alone store. Any positioning below that is lapped up by Zillions of manufacturers. However there are still wide open gaps which lie agape between these broad categories which can be easily targeted. Also Indian consumers show an affinity for foreign brands as it is considered a proxy for status. Therefore even the Indian Manufactures like ITC, Madura garment give exotic names to their brands for eg John Players, Allen Solly. Location: The location is the key to the positioning, it determines and in turns reinforces positioning; in fact, with about 50% of the operational expenses are taken up by the rentals, it has assumed an even more important position. Exclusive showrooms at a high end street or space in well reputed mall are the two options for establishing a high end brand. Buying vs. Manufacturing: It is very important decision for the fore